Our Idea


Specialists in your world

Round Earth Consulting is the only PR and communications consultancy to specialise in the enterprise software ecosystem. Our services are ideal for ambitious, high-growth companies profiting from trends like cloud computing, open source and enterprise mobility. Our unique blend of deep industry knowledge, professional contacts and communications expertise will seriously raise your profile and help you make BIG changes happen!


Sarah Lafferty

Sarah Lafferty

Sarah is Director and Co-Founder of Round Earth Consulting. She has consulted with and worked for a wide range of enterprise software companies including Pentaho, QlikTech, Day Software (now Adobe), i2 Technologies, Nuxeo, OpenSpan and FrontRange Solutions – most through successful acquisitions, IPOs or change programmes. Over the past two decades or so, Sarah has helped US and European companies turn their most valuable corporate assets into clear, exciting stories that engage influential people in their communities. Her expertise ranges from communication strategy, company positioning, change and crisis management, executive thought leadership, analyst strategy and relations, customer programmes and the full gamut of PR skills, especially writing services. Sarah is an active networker in London’s software and media communities and can often be found at local conferences and events in and around the city. She holds a BA in Business Administration from the University of Rhode Island and has memberships with the RSA and the Royal Ocean Racing Club.

Kathrin Eiben

Kathrin Eiben

Kathrin is a director and co-founder of Round Earth Consulting. She has worked with a wide range of clients including Pentaho, Varnish Software, Entando, Day Software (now Adobe), NI3 and Axis Communications, to name a few. Over the past decade Kathrin has helped startups and multinational Plcs on strategy, planning and management of their communications programmes. Her expertise ranges from process & organisational design, market research and positioning, campaign development and global analyst programmes to content creation and storytelling in different formats. A true European, Kathrin grew up in Germany, lives in Spain, founded a company in the UK and her work covers the whole region. Kathrin speaks German, English and Spanish and holds one Master degree in cultural management from the Universidad Carlos III de Madrid and one in political science from Freie Universität Berlin.

Our Services


Every company is unique and has its very specific communication needs.
We tailor our programmes to the business needs and goals of our clients.


pentahoHughenden Supply ChainTools GroupzaiziArchVarnish SoftwareFinnovistaEntandoIce Blue Sky


In just three months Round Earth Consulting succeeded in positioning our supply chain planning expertise to a completely new audience through editorial placements in Finance Week, Financial Times, CFO World and Manufacturing Today – and the results keep on rolling in. These are really raising our brand visibility with customers and prospects to support business development.


Round Earth combines the best of many worlds – outstanding writing, excellent perception of our customers’ voice and our own business differentiators, and a smart approach to media outreach.  They have been more than a PR firm – rather an important business partner in shaping and placing our message.

Jeff B - Medium Res

REC provided us with amazing work, combining strategic positioning and story development with a targeted media outreach plan to meet our goals. They did an exceptional job at guiding us through the planning and execution phase of our communication program, demonstrating outstanding knowledge and comfort with our line of business, the technologies behind it and the media corps we targeted.

Andres Fontao Conference


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Round Earth Consulting Ltd.

71-75 Shelton Street
WC2H 9JQ London, United Kingdom

+44 (0)207 193 9458

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