The company name was inspired by the fact that it took 21 centuries for mass society to finally accept the fact that the earth was indeed round, culminating in Magellan’s circumnavigation in 1521. Until then history’s most brilliant astronomists like Galileo and Copernicus were ridiculed and branded heretics for proving what we now all (mostly) know to be true. Round Earth clients are brave business 'adventurers' seek to learn from honest, ongoing and sometimes difficult conversations with employees, customers, business partners, union leaders, investors and industry experts (and so on) in order to create extraordinary and enduring outcomes, relationships and cultures for their companies.
Skip to main content
Round Earth Consultants

Round Earth Consultants

Kathrin Eiben, Director and Co-founder

Kathrin brings twelve years international marketing and communications consulting experience in the enterprise technology sector with start-ups, multinational Plcs and public institutions across EMEA and the US. A German national, Kathrin has worked and lived in Germany and Spain and remotely for the EMEA region, particularly the UK and the Nordics. Kathrin is fluent in German (mother tongue), English and Spanish with a basic knowledge of French.

Kathrin’s enterprise expertise lies in pan-European communications planning, strategy and process & organisational design, market research and positioning, campaign development, global analyst programmes and CSR Programme Design. For all clients she offers skills in influence network building and management, media and social media training, strategic communications counsel, and major event management (up to 3,000 participants).

Kathrin’s enterprise technology client engagements have included Aidmatrix, Axis Communications, Day Software (now Adobe), Electrocomponents, Entrust, Ni3, Sarantel, Spansion and Visonael.

Kathrin holds two Masters degrees; one in cultural management from the Universidad Carlos III de Madrid and one in political science from Freie Universität Berlin.

Sarah Lafferty, Director and Co-founder

Sarah has 20 years international experience in enterprise technology communications. Sarah’s career has been equally divided between corporate roles in software companies i2 Technologies, where she was European marketing communications director during a five-year period of massive change, growth, restructuring and ultimately, regrowth and in Centrica’s IT department, as head of communications for its multi-million pound transformation programme. Her career began at an MIT-based development tools start-up called the Oakland Group, subsequently acquired by Liant Software. On the consulting side, Sarah has served as European Managing Director, for global public relations consultancies Neva Group (acquired by Weber Shandwick) and The Hoffman Agency. Sarah co-founded Round Earth Consulting in 2010 with Kathrin Eiben. Sarah’s has consulted for a vast range of enterprise technology companies including Astea, Applix, Axis Communications, Day Software, Easynet, FrontRange Solutions, Kana Software, Nuxeo, OpenSpan, and QlikTech and SolarWinds - many through successful acquisitions and IPOs.

Sarah is a non executive advisory board member of the Aidmatrix Foundation, a global charity that uses supply chain technology and services to help improve the delivery of humanitarian relief.

Sarah holds a Bachelors Degree in Business Administration from the University of Rhode Island

Sarah authors the Round Earth Leadership blog and is a guest blogger on Sift Media’s BusinessCloud9 site.


Round Earth Associates

Charlotte Graham Cumming, Senior Associate

Charlotte is an industry marketer with 20 years working experience, having held senior marketing roles in enterprise technology at Sterling Commerce and Yantra. Charlotte has led integrated marketing programmes through her B2B marketing agency Ice Blue Sky for clients ranging from EMC to Charlotte has deep knowledge and experience of B2B marketing in the enterprise software arena including marketing strategy, messaging, integrated marketing and ROI measurement. Charlotte’s transatlantic expertise has given her deep understanding of the challenges US based start-ups face in launching in the UK and Europe.

Charlotte chairs the B2B Marketing Symposium, a new networking group for promoting best practices in business-to-business marketing and is a member of the Institute of Directors, The Chartered Institute of Marketing, and the Marketing Society.

Charlotte’s blog is
Gerry Brown, Senior Associate

Gerry Brown, director of MIS Associates, has more than 25 years of experience in the software and services industry having worked in senior marketing and sales management positions for Xerox, Fujitsu Services, Hyperion and MicroStrategy. For the past five years Gerry has been an Associate Analyst at technology industry analyst Bloor Research. He is Bloor’s spokesperson and thought-leader in Business Intelligence, Performance Management and CRM / Digital Marketing. He has conducted 300+ strategy briefings with software and services vendor CEOs and CMOs in this role.

Gerry is also a visiting lecturer for the Cambridge Professional Academy, the London School of Marketing, and The Marketers Forum. He facilitates workshop sessions for top marketing professionals on CIM’s Post Graduate Diploma in Marketing course. Current subjects taught include Marketing Leadership and Planning, Managing Corporate Reputation, and Emerging Themes (Trends).

Gerry is a Fellow of the Chartered Institute of Marketing (FCIM), has a DipM (the equivalent of an MA) in Marketing, and received a BA (Hons) Business Studies degree from Sheffield City University.

Answered ‘No’?


Round Earth has really educated us on how we can use PR thought leadership to differentiate ourselves and raise our credibility in a very crowded B2B tech market. The Round Earth consultants helped me to sharpen my own ideas and place comments in the top industry and national press.

Nerene Vorster, Account Manager, Ice Blue Sky